MEET NICOLA MOORE

  Founder of Emma William®

I’m Nicola Moore, founder of Emma William®, a luxury home fragrance brand inspired by legacy, craftsmanship, and the belief that fragrance has the power to transform a house into a home. My passion for creativity began at an early age after winning my first art contest in elementary school, a moment that sparked a lifelong love for creating beautiful experiences that bring warmth, comfort, and joy into people’s homes.

Emma William is named in honor of my beloved parents, whose strength, love, and legacy continue to inspire everything this brand represents. Their legacy reminds me that the most meaningful things we leave behind are the memories we create and the lives we touch. In 2021, I turned my passion into purpose by creating handcrafted luxury soy candles and thoughtfully curated home fragrance collections designed to bring warmth, elegance, and meaningful moments into every home.

To me, fragrance is more than a scent—it is a memory, a feeling, and an experience that stays with us long after the candle is gone. Every Emma William collection is thoughtfully created with quality, intention, and attention to detail. Thank you for welcoming Emma William into your home. I am honored to share this experience with you.

With gratitude,

Nicola Moore

Founder, Emma William®